Cowboy Dan Somers and oilman Jim "Hunk" Gardner compete for oil lease rights on Indian land in Oklahoma...

Sullivan is a successful, spoiled, and naive director of fluff films, with a heart-o-gold, who decides he wants to make a film about the troubles of the downtrodden poor. Much to the chagrin of his producers, he sets off in tramp's clothing with a single dime in his pocket to experience poverty first-hand, and gets some reality shock.